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CASE STUDY
Digital Pathology Platform
2D Animation
Source LDPath is the UK's leading provider of advanced cellular and digital pathology services and specializes in reducing patient case reporting turnaround times through innovative digitization and AI integration, offering comprehensive solutions to both NHS Trusts and private hospitals.
Source Bioscience approached us as they were about to spin out a new service to medical professionals known as LDpath. The aim of LDpath is to streamline the diagnostic process of patient samples, from sample collection, processing to reporting. We designed and developed a 2D animation that highlighted the advantage of this service in a clear, engaging and captivative way.
The animation begins detailing the way patients' samples are currently processed. We highlighted the limitations of this process and how this can lead to a backlog as medical professionals are unable to keep up.
The second part of the animation focuses on the LDpath digital pathology platform, and how this flexible service can streamline the diagnostic process. The animation finishes with an isometric animation, detailing the steps and solutions LDpath can offer.
Our design and animation teams worked hand-in-hand to create a style of animation which would integrate well with the existing branding of Source Bioscience and LDPath. A unique animated logo for Source LDPath works well in the Source Bioscience ecosystem and can be used widely in marketing and sales collaterals. Dynamically animated on-screen text provides more information at a glance.
2D workflow-type animations are a fantastic choice to present your life science and tech product or service at trade exhibitions, conference displays as well as on websites and social media.
2D Animation
Watch the full animation