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Creating HDAX Therapeutics Branding and Visual Identity
MoA Animation
CASE STUDY
Therapeutic HDAC6 targeting
Branding • Website • Hero Animation • Infographics
HDAX Therapeutics is a Canadian pre-clinical biotech company focusing on the specific targeting of HDAC6 protein - a histone deacetylase associated with neuropathies and inflammation.
As they sought to attract investors and biopharma partners they required a distinct and impactful brand and website that spoke to their entrepreneurial, collaborative and innovative approach to drug targeting.
Reciprocal Space has perfectly captured our rebranding vision and turned it into a reality - expertise in design and scientific knowledge made us choose Reciprocal Space.
Dr Pimyupa Manaswiyoungkul
COO • HDAX Therapeutics
We began by branding the company’s visual identity to align with the concept of precise and revolutionary drug targeting for specific therapeutic indications.
Logo Design
As a key part of branding, we wanted the logo to be a unique and easily identifialbe feature of the HDAX Therapeutics brand. The unique 2-site HDAC binding modality of their drug platform was integrated into the logo by docking the 'H' and 'D' characters. While the 'X' was transformed into a target motif.
Brand Reveal
Dr Mikael Contrastin
CEO • EG 427
Working with the Reciprocal Space team has been an exciting journey. They combine a unique skillset of science, communication and design leading to highly relevant outputs.
Stunning Website Design with Interactive Infographics and CGI Animations
Website
The website was built upon the brand identity we established for HDAX, utilising gradients, lines and connections to create a unique and interactive experience that truly stands out. The striking hero animation is the first thing users see when they visit the HDAX therapeutics website. The short CGI animation captures the central role HDAC6 plays in modulating the cellular microtubular network.
